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Tuesday, December 15, 2009

How We Shop

It’s the annual countdown. Seasonal shopping seems to be part of our genes, despite those who decry holiday commercialism. A study to be published in The Journal of Social, Evolutionary and Cultural Psychology even traces different shopping styles between the genders to our prehistoric ancestors, according to The London Telegraph ("Shopping Styles of Men and Women All Down to Evolution, Claim Scientists," Dec. 3, 2009). Basically, while women spent their days gathering food often with children, men were hunters who made specific plans about how to catch and kill their prey. This could explain why women can spend hours browsing in shops for the best items, while men tend to have specific objects in mind when they shop.

Whether you love or hate the seasonal visits to the mall, here are a few books to browse:

Debt-Proof the Holidays: How to Have an All-Cash Christmas by Mary Hunt

Why We Buy: The Science of Shopping by Paco Underhill

Buy-o-logy: Truth and Lies About Why We Buy by Martin Lindstrom

Chicken Soup for the Shopper’s Soul: Celebrating Bargains, Boutiques & the Perfect Pair of Shoes by Jack Canfield

Not Buying It: My Year Without Shopping by Judith Levine

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